The magical combination of SS Rajamouli and PVP Cinema that delivered the path-breaking Naan Ee returns again with the remake of Maryada Ramanna. Vallavanukku Pullum Aayudham starring Santhanam and Ashna Zaveri released today in Tamilnadu in close to 300 screens. PVP Cinema produced this movie and it has been declared as the blockbuster of summer 2014. Though initially scheduled to release on the 16th of May, PVP Cinema took an unprecedented step when it moved forward its release date by 6 days to step into the vacuum created by the sudden postponement of Rajanikanth's Kochadaiyaan. In 48 hours the release was planned and executed thereby taking the Tamil film industry by storm. The entire industry was stunned not only by the clinical precision of the release but also the high decibel marketing campaign of PVP Cinema that ensured a strong opening and elevated Santhanam's maiden foray as a leading man into the blockbuster hit status. The PVP group is one of India's leading corporate houses with interests in real estate, sports, media and entertainment with a strong presence in both the Tamil and Telugu film industries as well as owning a Badminton, Tennis and Soccer team.
