"Why does Netflix not have a comment section under each piece of content? They lose out to quality engagement to Reddit and discussion forums. They should be holding that kind of conversation entirely captive. Have your creators do Ask Me Anything on your own platforms. Surprising," commented Harnidh Kaur. The observation is interesting. "If Netflix can let users write comments and reviews, it would greatly help in alleviate the dilemma of deciding what to watch. Nothings beats the genuine opinion of people," a Twitter user opined.
But there is a counter-view. "They won't do it because OTT platforms are clear they don’t want to become a social media platform. No content-only platform has a comments section. Moreover, when people discuss about shows on other, actual social platforms, generates free marketing of all sorts," a social media user analyzes.
Whether the current strategy of OTT platforms is optimal remains a point of debate. The potential benefits of a comment section, in terms of user engagement and content discovery, are undeniable. However, Netflix seems content with its current approach, leveraging external platforms for social interaction while focusing on its strength: delivering a vast library of on-demand entertainment.
